“Inspired by conversations with hundreds of startup founders, mentors and investors who built great things—this tool captures what they did differently to stay clear, focused, and aligned to get things done"

Why ?

Whether you're just launching your first idea, growing your business, or dreaming about the next big thing, 48 Rules of Startups is your practical companion.

This guide distills the key mindsets, strategies, and real-world insights every founder needs — from managing execution and building technology aligned with culture, to mastering personal resilience and using modern trends like AI to your advantage.

Each rule is based on years of experience, timeless principles, and fresh perspectives to help you move smarter, faster, and with purpose.

No fluff. No overwhelming theory. Just actionable, clear, and inspiring startup wisdom you can start applying today.

If you're serious about thriving in the startup world, this is for you